Boost Your Brand with Street Interviews: A Fresh Take on Social Media Content
Looking to spice up your social media game? Street interviews might just be the secret sauce your brand needs. These real-time, on-the-spot conversations with everyday people can create content that’s authentic, engaging, and downright fun (read until the end for REAL examples of brands doing this!!)
What Are Street Interviews?
Imagine this: you’re out in the city, asking passersby their thoughts on your product or a trending topic. Their responses are unfiltered, genuine, and often surprising. That’s the magic of street interviews. They capture real opinions from real people, giving your brand a relatable, human touch.
Why They’re a Game-Changer for Social Media
Real and Relatable: People crave authenticity. Seeing real folks share their honest thoughts on your brand makes your content more trustworthy and engaging. It’s like a breath of fresh air in a sea of polished ads.
High Engagement: Street interviews are naturally attention-grabbing. Whether it’s a funny answer or a heartfelt opinion, these clips encourage likes, shares, and comments. Plus, they’re super shareable—perfect for going viral.
Content That Works Everywhere: The best part? You can use these clips across all your social platforms. Short snippets for TikTok and Instagram, longer versions for YouTube—street interviews are versatile and easy to repurpose.
Case Study 1: Pop Daddy Snacks
Let’s talk about Pop Daddy Snacks. They took the street interview approach to TikTok and saw some serious results. By hitting the streets and asking people to try their pretzels and popcorn, they captured genuine, off-the-cuff reactions. The content was raw, fun, and most importantly, relatable.
These clips BLEW UP on TikTok. The mix of real-time taste tests and candid feedback resonated with viewers, driving thousands of likes, shares, and comments. Pop Daddy Snacks didn’t just boost their social media presence—they grew their brand awareness significantly and saw an increase in sales as well (no really, a HUGE boost in sales)
Case Study 2: Ramen on the Street
Another great example is Ramen on the Street. They brought the warmth and flavor of ramen to the streets, setting up in various urban locations and inviting people to try their delicious bowls. What did they do differently? They didn’t even advertise their product. Instead, they had deep conversations with people- over a bowl of ramen!
These authentic, thought provoking clips took off on social media, especially on TikTok. As a result, Ramen on the Street saw a surge in followers, increased engagement, and a noticeable uptick in sales, all driven by the power of street interviews and product placement.
Ready to Give It a Go?
Street interviews are a fantastic way to create fresh, engaging content that resonates with your audience. If you’re ready to take your social media to the next level, Emerald Sky Agency is here to help- our street interview team is incredible. Let’s make some magic happen!
