8 Tips on How to Create a Personal Brand That Resonates with Your Audience!
So, you’ve decided to build a personal brand — exciting!! 🎉 But now you’re wondering, “What’s next?” 😅 Today we’re talking about why building a personal brand that truly resonates with your audience is a GAME CHANGER, and HOW to do it!
1. Choosing a niche
Guess what? You don’t need to! Sure, there are thousands of other lifestyle creators, there are thousands of other finance creators, there are millions of business owners online.
But how many of them talk about their lives as business owners AND about their
CrossFit journey? How many of them are showing their favorite recipes AND talking about being a parent?
Finding your own, unique content pillars are what will help you stand out from everyone else!
2. Decide on what your end goal is
Are you a business owner trying to make sales? Do you want to build a community?
Do you just want to entertain? Defining your end goal will help you work BACKWARDS with what kind of content you can put out!
One of the most important things you should consider are your goals!
What do you want to achieve with your personal brand?
Clear goals give your brand direction and purpose. Write them down, and don’t be afraid to dream big - Your goals are your roadmap!
3. Who are you talking to?
Something we tell our clients all the time: “Speak to yourself from 1/5/10 years ago!” YOU before the experience you had - is your best target audience!
What would you have wanted to hear?
What would have helped you?
What was MISSING when you were looking things up online?
What advice would you give your younger self?
4. Choosing your platform
“Short form content is king” people say. Sure, but that doesn't mean other mediums are dead! We’ve seen people grow their entire brands on one platform, and it doesn't matter which one.
Here’s a quick rundown:
Twitter: great for showing your process as a business owner and results- as a brand, this is where you can connect with your audience on a completely different level! Look at how duolingo consistently goes viral on it too! Utilize the threads feature and reply! Interactions are what steer Twitter.
Linkedin: For connecting with other business owners and establishing yourself as a thought leader. Consistently comment on other people in the industry and make quality connections.
Instagram: awesome for building community and reaching more people. You can do SO much with stories, replying to comments, and reels!
Threads: same as twitter, but links with IG! (and there's currently a threads boost going on- so take advantage!)
TikTok: allll your behind the scenes, casual content goes here. Think of TikTok as a secret diary: you don't need to create overly curated content for TikTok.
5. Removing the “I”/ Selfless content
When creating your content, notice how you open up your video.
If you’re saying “Hi, my name is ___ and I’m going to show you how I create viral content” - You’re opening it up in a SELFISH way
Instead, try this:
“Here’s how you’re going to create viral content for your brand in 3 steps”
Immediately, you’re CATERING your content to the viewer, you’re talking to them directly- this is key to grabbing someone's attention!
6. Don’t scroll for content research
We KNOW it’s so easy to get lost scrolling and watching all your favorite content that maybe you aspire towards - watching your favorite brands, content creators, influencers or competitors in your space, but this will only influence you to create content just like other people!
Instead of blending into the crowd, think about what inspires YOU and what you want to share with your audience!
People can tell when you’re creating just like everyone else. What makes you UNIQUE? What can only YOU bring to the table?
People can sense the authenticity within genuine content!
7. Don’t be a cold creator
Look at the difference between Charli D’amelio and Alix Earle- one consistently responds to fans, and the other just posts and ghosts!
RESPOND to comments, reply to comments with videos, INTERACT with those interacting with you often! No one likes to interact in an empty comment section, so promote discussion and don’t be scared to be controversial in your opinions!
People are craving authenticity- so this is your chance to STAND OUT!
8. Finally, be consistent.
Your audience wants a page they can keep coming back to - don't post 5 times one week and 0 times the next two weeks.
Find a posting cadence that works for you and STICK.TO.IT!
In closing, these are 8 tried & true social tips on how to create your personal brand with the best foundation for a truly engaging audience!
Ready to build your personal brand? Let’s create it together! 🌈
- Emerald Sky Agency
